Analogue Experiments
To represent the folk-punk nature of the band, I experimented with creating lettering using hands-on processes, applying ink to paper with various utensils. However, the visual tone of the hand-drawn lettering was not right for this project.
Imagery
The co-singer and songwriter of the band values spirituality, so this has been referenced in the logo through the 'Wheel of Fortune' tarot card, which connotes with chance, changes and opportunity. Like the tarot card, the inside of the logo is divided into eight sections.
The logo was screenprinted onto hand made tie-dye t-shirts. Sold as merchandise on apparel and pins, the Notion of Fortune logo is now largely recognised within their local music community.
