Anna Bevis
Anna Bevis is a product design student - she commissioned a clean yet professional logo for her portfolio website.
- Logo and visual identity
- 2025
The typeface 'Aglet Mono' from XYZ Type is informed by rounded architecture, an industry closely related to product design. The dented sides of the 'A' letterform feel practical and constructive.
I tweaked the cross-bar to extend past the frame of the 'A', further enhancing the theme of construction. As product design operates in a 3-Dimensional space, I distorted the letter to give it a 3D perspective. This also adds dynamism and character to the 'A', transforming it from a letterform to a logomark.
The negative space inside the logomark also resembles a pen, hinting towards the manual planning and sketching that builds the foundation of each product.
Kerning
I adjusted the kerning to create optically even spacing between the characters, making the logo feel more robust.