VISUAL IDENTITY
WEB DESIGN
Velovate is a cycling coaching business, founded by an experienced cycling athlete and Director Sportif for a club's racing team.
The core values of Velovate revolve around inclusivity; in discussion with the client, we agreed to challenge the idea of cycling being a male-centric sport. Furthermore, we wanted Velovate to feel approachable to cyclists of all skill-sets, from beginner to competitor.
I presented two identity / web-design concepts, and we agreed on the softer approach, using a more rounded typeface and vibrant colour palette of pink and blue.
This feels more approachable and in-line with Velovate's value of inclusivity.
I coded the website using HTML and CSS. This was a learning curve for me, as I was new to working with code and DNS verification.
To view the final website, feel free to visit the URL below!
velovatecoaching.co.uk